Master’s degree in Digital Marketing

A master’s degree that trains professionals to lead in the digital world and online communication. Transform and enhance your professional future.

• You will control the current techniques, tools and skills of the digital environment.
• You will be able to face SEO projects, SEM, Social Media, Marketing Automization, and other areas of digital marketing.
• You will learn to create and manage campaigns in Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, etc.
• You will be able to lead any online project.
• You will learn to professionally manage social networks.
• You will be able to create and implement a digital marketing strategy from beginning to end.
• You will increase your chances of finding a job or assuming new responsibilities.

(Pre)
From the very first moment, we open the doors of the school to you. We want to connect with you #detúatú in a close way. For us, people are the most important thing, so tell us your story and we will guide you every step of the way to boost your professional career.
Choosing the right training will not be an obligation because from the very first moment we will make you feel part of the school.

(During)
Much more than a training experience. The excitement of the first day, the camaraderie, the desire to share with teachers and students, the opportunity to participate in events with the best networking. Your experience will only make you go further.

(Post)
You will be part of the IEM alumni network forever, taking part in all the activities, conferences and private events that we organise for you, so that you can continue to update your training in digital trends and meet other experts in the sector because the IEM experience continues…

The IEM Experience is much more, you can even become an #IEMteacher.

People are the most important thing to us. We work every day so that you can go as far as you want. How do we achieve this? From the talent department, we provide you with an advisor to guide you and help you to boost your professional career.

• • Employability. With the aim of adapting your professional profile to the needs of the labour market.
  • Guidance and advice. With individualised attention so that you feel accompanied throughout the process.
  • Workshops. To further enrich your professional profile.

Find success in the labour market and work in what you are most passionate about.

You have the possibility of doing voluntary traineeship leading national companies that will complement your training in the Master’s Degree in Digital Marketing or finding a new job at the end of your Master’s Degree.

We guide you in the right direction so that you can boost your professional development and gain access to any sector in nationally recognised companies. And you, what are you looking for?

To access the Master’s Degree in Digital Marketing and change your future, you will have to complete the following admission process of the School. It’s very simple!

• Request information or contact us by phone or whatsapp if you have any doubts.
• After your application, you will receive personalised advice to focus on the training that best suits your professional profile.
• You will have a personal and individual interview to validate your admission.
• After validating your admission, you will be able to reserve your place and formalise your enrolment.

At IEM we take the utmost care to ensure that you have a top-level learning experience, which is why places on each edition of the Master’s are limited. Don’t miss out on your place!

Contact us now to reserve your place.

Financing
We make it easy for you. We offer a flexible financing service, we want everyone to have access to quality training and money is not a problem.

You can finance the master’s degree in up to 12 payment through Banco Sabadell.

Bonusable
If you are a salaried employee, you can take the Master’s degree as a bonus.
How does it work? Companies have a credit available so that they can train their teams. At IEM we manage the training subsidy free of charge through the Fundación Estatal para el Empleo (FUNDAE), so that you don’t have to worry about anything or pay for it.

If you are currently working, you can ask us and we will tell you how to get it subsidised.

Yes, 100% of the teaching is in English. Classes, materials, assessments, and the final project are all conducted in English. The programme was specifically designed for international students and Spanish speakers who want to build their career in the English-language digital marketing market.

No prior marketing experience is required. The programme starts from the fundamentals and builds progressively towards advanced specialisations. Past groups have included students from engineering, law, journalism, economics, and completely unrelated fields. What matters is motivation and willingness to engage with real campaign work from the first session.

You receive the IEM Digital Business School Accreditation Diploma.

The most common career paths include Digital Marketing Manager, SEO Specialist, Paid Media Specialist, Social Media Manager, Growth Hacker, CRO Analyst, and E-commerce Manager. These are among the highest-demand roles in Spain’s digital sector. The English-language track specifically opens doors to international companies, remote-first roles, and agencies with global client portfolios, which tend to offer higher salaries than purely local positions.

The short answer is no, but it will change what digital marketers do. Repetitive tasks like reporting, basic ad bidding, and templated content are already being automated. What remains irreplaceable is strategic thinking, creative judgment, audience understanding, and the ability to turn data into decisions that a business can actually act on. IEM’s programme integrates AI tools directly into the curriculum, including ChatGPT, generative AI for content, and AI-assisted analytics, so you graduate knowing how to work with these tools rather than around them.

Yes. The modules covering Google Ads, GA4, Meta Business Manager, and HubSpot are taught by practitioners who hold and actively use these certifications in their own work. The sessions are built around real platform access and live campaign management, so you finish the programme with the practical hours needed to sit each exam with confidence.

The programme runs for 7 months across 34 intensive sessions, with classes two days a week. The next edition starts in October 2026. You can attend in person at IEM’s Valencia campus or via live streaming. Class sizes are capped at 18 students, so the experience is genuinely small-group, not a lecture hall.

It depends on your schedule, but the structure is designed to make it manageable. Classes run on Tuesday and Thursday evenings from 16:00 to 21:00, so mornings are yours. The live streaming option means you do not need to be physically in Valencia. Sessions are recorded so you can review them afterwards. That said, this is an intensive, hands-on programme and it works best when you can commit properly to the project work and group sessions.

Yes. The programme qualifies for a Spanish student visa for non-EU nationals. Valencia is one of the most affordable major cities in Western Europe for student living, which makes it a genuinely cost-effective option compared to studying in Madrid, Barcelona, or equivalent cities in northern Europe. The admissions team can guide you through the visa process and provide supporting documentation.

The content and faculty are equivalent, but this programme is taught entirely in English and has a smaller groups of a maximum of 18 students versus 25 in the Spanish track. The English edition also runs for 7 months rather than 9, with a more condensed format. It is designed specifically for international students and bilingual professionals who want the same quality of practical training in an English-speaking environment, with access to the same internship network and talent department.